ONTARIO LAWN BOWLS
ASSOCIATION

PROVIDING SPORT FOR A LIFE TIME

Email: olba@olba.ca

 

 

 

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The Ontario Lawn Bowls Association has provided all member clubs with access to the GO LAWN BOWL campaign.   These items can be found on the CD given to all clubs at the spring meeting.  It is important that you use the information provided to help your club succeed.  Below are some important things to address and remember when working on recruitment.
 

  • Membership drives happen year round. People often make plans as to what they will do next year, many months in advance.  Fall and winter months are ideal times to begin a new membership drive.
  • Offer early registration dates and discounts to existing members and potential new bowlers.
  • Target specific places where new members are most likely to be found. examples may be Doctors office, Post office, Apartment complexes, curling clubs etc.
  • Hold a number of Open Houses throughout the year.  Don't settle for just the beginning of the season.  A member gained in July or August is as valuable as one gained in May
  • Sell the sport and the benefits of participating. Introduce the potential bowler to more than just the bowling.  Show them the full slate of activities your club can offer.
  • Don't use the price as your key selling tool.
  • Ensure people who try the sport, are given instruction, and receive support.