People often make plans as to what they will do next year, many months in advance. Fall and winter months are ideal times to begin a new membership drive.
Offer early registration dates and discounts to existing members and potential new bowlers.
Target specific places where new members are most likely to be found. Examples: doctors office, post office, apartment complexes, curling clubs.
Hold a number of open houses throughout the year. Don't settle for just the beginning of the season. A member gained in July or August is as valuable as one gained in May
Sell the sport and the benefits of participating. Introduce the potential bowler to more than just the bowling. Show them the full slate of activities your club can offer.
Don't use the price as your key selling tool.
Ensure that the people who try the sport, are given instruction, and receive support.
